Insight
Ideas, guides and client stories from across our work, from AI search visibility to websites, apps and digital strategy for growing firms.
Case study
When we started, a family law partner at a London firm did not appear in a single AI or Google search we tracked. Eight weeks later they were first in 14 of 18, in the top four for all 18, and their profile page was first on Google for their name.
A client who asks an AI assistant for a solicitor usually gets three to five names and stops there. Here is what those tools look for when they choose, and the practical steps that help a firm and its people be one of the names.
More parents now ask an AI assistant to shortlist nurseries before they book a single visit. Here is what they ask, what the tools look for when they answer, and simple steps any nursery can take.
Sole traders, landlords and small business owners are asking AI assistants which accountant to call. Here are the questions they ask, what the tools look for, and the steps that help a practice appear.
Case study
We built a model that predicts whether a tumour is malignant or benign from 30 measurements. It runs live on this page, scoring real records from the Wisconsin dataset at 97.8% cross-validated accuracy.
Case study
A payments company needed a website that explains a complicated product simply, in more than one language, and a dashboard its merchants would sign in to every day. Here is what we designed and how it fits together.
Case study
An aesthetics clinic on Wigmore Street needed a website that feels as careful as the treatments: calm, trustworthy and one tap from a booking. We designed and built the whole thing, integrations included.
Case study
Passport scan, face check, liveness, screening, verified. We built the whole journey for a client: the screens and the system behind them. Here is how it works, with the real app running.
Case study
A new website designed and built from scratch, followed by an organic SEO and AI search campaign. +64% organic traffic, +41% qualified enquiries, 27 keywords on page one of Google, record customer numbers and a top-five place in AI search.
Case study
A bespoke new website for Lark Design Studio, a boutique interior architecture and design firm, followed by organic SEO and AI search. +41% qualified enquiries, +73% visibility across AI search, a 93/100 mobile performance score, record customer numbers and a top-five place in AI search.
Case study
Peyto is a social app built entirely around football - communities first, feed second. Here's how we took it from concept to a live product in two app stores and nine languages, against a deadline set by the tournament calendar.
Most UK SEO agencies are sending monthly Google rankings reports while their clients disappear from AI search entirely. Here's what they're missing — and what actually gets you found in 2026.
A potential client in your city opened ChatGPT last night looking for a family solicitor. The AI gave two names and stopped. If yours wasn't one of them — you lost that instruction before you even knew it existed.
AI platforms are now shaping client perception before a click happens. Learn why appearing inside AI answers is becoming essential for firms that want to protect and strengthen their digital authority.
Google now effectively crawls only the first ~2MB of most HTML pages. This quiet change shifts SEO from page size to content order. What appears first now determines what Google can crawl, understand, and surface. This article explains why structure, early clarity, and clean HTML are becoming critical for search and AI visibility.
Personal SEO is about how individuals are interpreted and represented across search engines and AI systems. This article explains why high trust professionals are becoming harder to find online, and why personal visibility has become a strategic asset rather than a vanity exercise.
Search isn’t just Google anymore. People ask AI first. This post explains what AI search changes for visibility, and the practical steps businesses can take to be understood and referenced in AI answers.
A clear explanation of what actually changes when a brand is optimised for AI-driven search. This article explains how visibility, authority, and trust are interpreted by modern search systems, and what businesses must do to be selected, not just indexed.
Businesses no longer win visibility by chasing rankings. This article explains how AI-driven search evaluates trust, clarity, and authority, and what brands must do to be selected in AI-generated results.
Traditional SEO tactics are losing effectiveness in AI-driven search. This article explains why keyword rankings no longer guarantee visibility and what businesses must do to remain visible in AI-generated results.
AI search engines no longer rely on keywords alone. This article explains how brand authority is interpreted by AI-driven search systems in 2026 and what service-led businesses must do to stay visible.
Altius Digital was created to help service-led businesses stay visible in AI-driven search. This article explains why traditional SEO is no longer enough and how modern visibility is built for Google and AI systems alike.
Tell us about your business. We’ll show you how we’d design and build it, and get you found, from scratch to finish.