Lark Design Studio: a New Website, +41% Qualified Enquiries and a Top 5 Place in AI Search
Altius Digital 4 min read
A bespoke website, designed and built from scratch. Then an organic SEO and AI search campaign. Record customer numbers, +41% qualified enquiries, and a place in the top five on AI search engines.
About Lark Design Studio
Lark Design Studio is a boutique interior architecture and design firm, originally founded in Southern California and now serving clients on both coasts of the United States, with a growing presence in Miami. Led by designer Lara Rabban, the studio creates purpose-driven residential and commercial interiors that are both functional and visually compelling, spaces that tell a story uniquely tailored to the people who use them every day.
A studio whose work is this visual needs a website that does it justice, and that the right clients can actually find.
At a glance
- Record customer numbers
- Top five placings on AI search engines
- +64% organic traffic and +41% qualified enquiries
- 27 keywords on page one of Google, 9 in the top three
Part 1: A new website, designed and built from scratch
The brief
The client needed more than a visual refresh. Their existing website no longer represented the quality of the business and had limitations around performance, mobile usability, search visibility and conversion.
The objective was to design and build a completely new website that looked more professional, loaded faster, worked seamlessly across devices and provided a stronger foundation for future SEO and AI search growth.
What we did
We managed the project from initial design through to development and launch.
The website was designed from the ground up with a strong focus on user experience, mobile responsiveness and conversion.
We then developed and coded the site, creating the required page structure, navigation and functionality while ensuring the website remained lightweight and technically efficient.
Before launch, we completed performance optimisation, mobile testing, technical SEO configuration, metadata implementation, indexing checks and quality assurance across the website.
The result was a faster, more modern and scalable website built to support both the client’s immediate commercial objectives and long-term digital growth.
What we built
The design. For a studio whose work is visual, the website has to get out of the way: a quiet sans-serif, generous white space, and large project photography that is the point of every page. Residential and commercial work are presented separately so the right client sees the right portfolio first.
The pages. Projects (residential and commercial), a Services page that explains the studio’s five stages in order: design development and planning, interior architecture and design, exterior extensions and hardscapes, furnishing and styling, and project management with purchasing and procurement. Then About, Testimonials, Press and Contact.
The integrations. A virtual booking route into the contact page so a first consultation can be arranged from anywhere, click-to-email and click-to-call throughout, and downloadable project material where the studio wants to share it.
Behind the scenes. Built on a content management system the studio updates itself: new projects, press and testimonials are added without us. Large images are served resized for each screen so the portfolio stays fast on a phone. Before launch: performance tuning, mobile testing, technical SEO, metadata and indexing checks.
The results
Following the design, development and launch of the new website:
- +52% increase in website engagement
- +38% increase in enquiries within the first three months
- +31% improvement in conversion rate
- 46% reduction in average page load time
- 93/100 mobile performance score achieved after optimisation
- 24 priority search terms gained improved organic positions following launch
- 40% increase in organic traffic within the first three months
Part 2: Organic SEO and AI search
The brief
The client wanted to improve its visibility across both traditional search engines and emerging AI search platforms. The existing website had limited organic reach, weak visibility for commercially important searches and several technical SEO issues restricting performance.
The objective was to build a stronger search presence, increase qualified traffic and generate more enquiries without relying solely on paid advertising.
What we did
We developed a combined SEO and AI search strategy focused on technical improvements, content optimisation and high-intent search queries.
This included restructuring key pages, improving metadata and internal linking, resolving technical SEO issues, strengthening location and service-based content, and optimising the website for the types of natural-language queries increasingly used across AI search platforms.
The campaign also focused on improving topical authority so that the business could appear more consistently for relevant commercial searches.
The results
Within the first six months, the campaign delivered:
- +64% increase in organic website traffic
- +41% increase in qualified enquiries
- 27 target keywords moved onto page one of Google
- 9 priority search terms reached the top three positions
- +73% increase in visibility across AI-powered search results
- +38% improvement in organic conversion rate
The strongest growth came from high-intent service and location-based searches, helping the business attract users who were already actively looking for its services.
In the client’s words
“Our rankings improved for relevant searches, and our brand began appearing more frequently in AI-assisted search results.”
Lara Rabban, Owner, Lark Design Studio
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See it live: larkds.com