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What has changed

Sellers and landlords now start with a short list from AI

A homeowner thinking of selling asks ChatGPT “who are the best estate agents in Clapham?” before booking a single valuation. The answer names a few agencies and stops. If yours is not one of them, you may never get to value that home.

AI tools build those answers from what they can find and trust about you: your website, your area pages, your reviews and what the rest of the web says about you. Most agency websites are built around property search, which the portals already do, and say very little about the agency itself.

What’s included

What we do for estate agents

  • A website that wins instructions

    A clear case for your agency, your team and your local knowledge, with a simple route to book a valuation. Designed from a blank page.

  • AI search visibility

    We make your agency, your branches and the areas you cover easy for ChatGPT, Gemini and Google’s AI answers to understand, then track which questions name you.

  • Area guides people search for

    A page for each area you cover, written around the questions sellers, buyers and tenants ask, so you show up where you work.

  • Valuation and landlord enquiries

    Valuation requests, landlord enquiries and viewing bookings that reach the right branch and the right person quickly.

  • Your listings, kept in step

    Property listings pulled from the agency software you already use, with room for the material information buyers expect, so your website stays up to date without double entry.

  • Room for your memberships

    A clear home for your redress scheme, client money protection and Propertymark membership, and the fees letting agents in England and Wales must publish.

Agencies we can help

Estate and letting agencies are new to us, but local, high-value enquiries are not. For Lark Design Studio, an interior design studio, a new website and search work brought +41% qualified enquiries and a top-five place in AI search. Whether you sell, let or manage, one senior team handles the design, the build and the search work.

  • Independent estate agents
  • Letting agents
  • Property management companies
  • Block management companies
  • Buying agents
  • Prime and country house agents
  • New homes and land agents
  • Commercial property agents
  • Property auctioneers

What people are asking AI

A question for every kind of move. Is your agency the answer?

These are the questions people type into AI assistants every day. We help get your business into the answer.

An illustration of how your agency could appear, not a real AI answer. We track the real answers to the questions that matter to you.

AI assistant Illustration
  1. Question: We want to sell our flat in Islington and move out of London. Which estate agents should value it?

    For selling in Islington, these estate agents are often recommended for valuations:

    1. 1 Your agency Recommended
    2. 2 Another firm
    3. 3 Another firm
  2. Question: How much is my house in Brighton worth, and which agents give honest valuations?

    Online estimates are a start, but a local agent will be more accurate, and these Brighton agents are often recommended:

    1. 1 Your agency Recommended
    2. 2 Another firm
    3. 3 Another firm
  3. Question: Our house has been on the market for five months with no offers. Which agents in Bristol should we switch to?

    That’s frustrating, but a fresh approach can help, and these Bristol estate agents are well reviewed:

    1. 1 Your agency Recommended
    2. 2 Another firm
    3. 3 Another firm
  4. Question: I’m moving abroad for two years. Which letting agents in Manchester can fully manage my flat?

    For full management while you’re abroad, these Manchester letting agents are often recommended:

    1. 1 Your agency Recommended
    2. 2 Another firm
    3. 3 Another firm
  5. Question: I’m a landlord and the rules keep changing. Which letting agents in London keep on top of compliance?

    Lettings rules do change often, and these London letting agents are known for keeping on top of compliance:

    1. 1 Your agency Recommended
    2. 2 Another firm
    3. 3 Another firm
  6. Question: Which property management companies in London look after a small portfolio of buy-to-lets?

    For a small buy-to-let portfolio, these London property managers are well regarded:

    1. 1 Your agency Recommended
    2. 2 Another firm
    3. 3 Another firm
  7. Question: Our block’s managing agent never answers. Who can we switch to in Croydon?

    Sorry to hear that, but these block management companies in Croydon are well reviewed:

    1. 1 Your agency Recommended
    2. 2 Another firm
    3. 3 Another firm
  8. Question: We’re moving up to Edinburgh for work and can’t get to viewings every weekend. Are there buying agents there who can help?

    A buying agent can handle the viewings and shortlisting for you, and these Edinburgh buying agents are well regarded:

    1. 1 Your agency Recommended
    2. 2 Another firm
    3. 3 Another firm
  9. Question: Which agents are best for selling a country house in the Cotswolds?

    For country houses in the Cotswolds, these agents have strong reputations:

    1. 1 Your agency Recommended
    2. 2 Another firm
    3. 3 Another firm
  10. Question: Which agents in Birmingham sell new-build developments for small developers?

    For small developers in Birmingham, these new homes agents are worth speaking to:

    1. 1 Your agency Recommended
    2. 2 Another firm
    3. 3 Another firm
  11. Question: We need a small office in Leeds city centre for 15 people. Which commercial agents can help?

    These Leeds commercial property agents handle small office lettings:

    1. 1 Your agency Recommended
    2. 2 Another firm
    3. 3 Another firm
  12. Question: I’ve inherited my mum’s house and need a quick sale. Which property auctioneers in the UK are reliable?

    I’m sorry for your loss, and if speed matters, these UK property auctioneers are well established:

    1. 1 Your agency Recommended
    2. 2 Another firm
    3. 3 Another firm

Read more

The Rise of AI Search. What It Means for Your Business

Search isn’t just Google anymore. People ask AI first. This post explains what AI search changes for visibility, and the practical steps businesses can take to be understood and referenced in AI answers.

Ready for something you’re proud of?

Tell us about your business. We’ll show you how we’d design and build it, and get you found, from scratch to finish.