Industries · Nurseries
When parents look for a nursery place, they ask Google or ChatGPT and get a short list of names. We design and build nursery websites from scratch, then work to get your nursery onto that list.
Talk to usWhat has changed
A parent on maternity leave types “best nursery near me with funded hours” into ChatGPT during a night feed. ChatGPT replies with a handful of nurseries by name. If yours is not among them, that family books a show-round somewhere else.
AI tools build those answers from what they can find and trust about you: your website, your Ofsted report, your fees and funding details, and what parents say about you elsewhere. Most nursery websites were not built with that in mind.
Result
We are three months into a six-month AI search and organic SEO campaign with a nursery. Over two months of the campaign so far, it brought in 30 additional qualified parent enquiries, helped secure six confirmed registrations and beat the enquiry target we agreed with the nursery by 50%.
30
additional qualified parent enquiries in two months
6
confirmed registrations from those enquiries
+50%
above the enquiry target we agreed with the nursery
The nursery is not named here. The campaign is still running.
Result
The owner and head principal of a Montessori nursery school asked us for AI search optimisation, and named the prompts they wanted the nursery to be found for.
1st
in AI search for every prompt the nursery asked us to target
“Our visibility for relevant local searches improved, and our information became easier to find across newer AI-assisted search tools.”
The nursery is not named here. AI answers vary between people and over time.
What’s included
Warm, clear pages about your rooms, your day and your team, quick on any phone and designed from a blank page around your nursery.
We make sure ChatGPT, Gemini and Google’s AI answers can find your Ofsted report, funded hours, age range and opening times, and we work to get your nursery named when local parents ask.
Plain pages on your fees, sessions and the funded hours you offer, so parents can see what a place will cost.
Show-round bookings and waiting list forms that reach you quickly, so busy parents can register interest at any hour.
A clear home for your latest Ofsted report and how you follow the EYFS, so parents can check you without hunting.
Montessori, forest school or play-based: pages that explain how you care and teach, in the words parents search for.
We’ve worked with two nurseries, and the same approach suits any early years setting, from a childminder to a group of nurseries. Send us a few lines and someone senior replies within one working day with honest first thoughts.
What people are asking AI
Every day, parents ask AI assistants where their child should go. Here are some of the questions, from day nurseries to after-school clubs, and the things parents check first.
An illustration of how your nursery could appear, not a real AI answer. We track the real answers to the questions that matter to you.
Question: Which day nurseries in Islington are open all year round, including the school holidays?
Answer: For all-year care in Islington, these day nurseries are often recommended:
Question: What is a Montessori nursery, and which ones near Hampstead are good?
Answer: Montessori nurseries let children learn through hands-on activities they choose themselves. Well-regarded ones near Hampstead include:
Question: Which nurseries in Croydon take the 30 hours free childcare? My son turns one in March.
Answer: Many Croydon nurseries offer funded hours. These are often recommended:
Question: Which pre-schools in Bath are good at getting children ready for Reception?
Answer: For a gentle start before Reception, these pre-schools in Bath are often recommended:
Question: Which nurseries in Manchester have the best Ofsted reports?
Answer: These Manchester nurseries have strong recent Ofsted reports:
Question: Is there a forest school nursery near Guildford where my son can be outdoors all day?
Answer: Yes, there are a few. These outdoor and forest school nurseries near Guildford are well regarded:
Question: I’d rather have a childminder than a big nursery for my toddler. How do I find a good one in Leeds?
Answer: A childminder can be a lovely, homely choice. Registered childminders in Leeds that parents recommend include:
Question: My daughter has a speech delay. Which nurseries in Nottingham give children extra support?
Answer: Early support makes a real difference. These Nottingham nurseries are known for helping with speech and language:
Question: Which nursery groups in London have the best reputation with parents?
Answer: These London nursery groups are often recommended by parents:
Question: I start work at 7.30. Which nurseries near Canary Wharf open early enough?
Answer: For early starts, these nurseries near Canary Wharf are worth checking:
Question: How much does a full-time nursery place cost in London, and which nurseries are good value for money?
Answer: Costs vary a lot across London. Nurseries parents often describe as good value include:
Question: Our childminder has just retired and I need a breakfast and after-school club in Wandsworth from next week. Who can help?
Answer: That’s a tight timeline, but there are options. These Wandsworth clubs are worth calling first:
Question: Which day nurseries in Islington are open all year round, including the school holidays?
For all-year care in Islington, these day nurseries are often recommended:
Question: What is a Montessori nursery, and which ones near Hampstead are good?
Montessori nurseries let children learn through hands-on activities they choose themselves. Well-regarded ones near Hampstead include:
Question: Which nurseries in Croydon take the 30 hours free childcare? My son turns one in March.
Many Croydon nurseries offer funded hours. These are often recommended:
Question: Which pre-schools in Bath are good at getting children ready for Reception?
For a gentle start before Reception, these pre-schools in Bath are often recommended:
Question: Which nurseries in Manchester have the best Ofsted reports?
These Manchester nurseries have strong recent Ofsted reports:
Question: Is there a forest school nursery near Guildford where my son can be outdoors all day?
Yes, there are a few. These outdoor and forest school nurseries near Guildford are well regarded:
Question: I’d rather have a childminder than a big nursery for my toddler. How do I find a good one in Leeds?
A childminder can be a lovely, homely choice. Registered childminders in Leeds that parents recommend include:
Question: My daughter has a speech delay. Which nurseries in Nottingham give children extra support?
Early support makes a real difference. These Nottingham nurseries are known for helping with speech and language:
Question: Which nursery groups in London have the best reputation with parents?
These London nursery groups are often recommended by parents:
Question: I start work at 7.30. Which nurseries near Canary Wharf open early enough?
For early starts, these nurseries near Canary Wharf are worth checking:
Question: How much does a full-time nursery place cost in London, and which nurseries are good value for money?
Costs vary a lot across London. Nurseries parents often describe as good value include:
Question: Our childminder has just retired and I need a breakfast and after-school club in Wandsworth from next week. Who can help?
That’s a tight timeline, but there are options. These Wandsworth clubs are worth calling first:
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