Industries · Law firms
People looking for a solicitor now ask ChatGPT or Google who to instruct, and are given a handful of names. We design and build law firm websites from scratch, then work to get your firm and your partners onto that list.
Talk to usWhat has changed
A potential client types “best family solicitor London” into ChatGPT late at night. The answer names a few people and stops. If your firm is not one of them, you never hear about that enquiry.
Those answers come from what AI tools can find and trust: your website, your partner profiles, your directory listings and what the rest of the web says about your work. Most law firm websites were built to look established, not to answer the questions clients ask.
Result
When we started, a family law partner at a London firm did not appear in a single AI or Google search we tracked. We tracked the searches the partner’s future clients use, then worked on how AI tools find and describe the partner. Within eight weeks the partner was first in 14 of the 18, and their profile page was first on Google for their name.
0
searches that mentioned the partner when we started, on 22 September 2025
14 of 18
tracked searches ranked first by 13 November 2025
Top 4
for all 18 searches in our 13 November 2025 report
#1
on Google for their name, with their profile page
All 18 searches in our 13 November 2025 report
Shared with the client’s permission; they asked us not to name them. Rankings are from ChatGPT answers we tracked between 22 September and 13 November 2025. AI answers vary between people and over time.
What’s included
Clear practice area pages, partner profiles that read well, and a simple route to an enquiry. Designed from a blank page around your firm.
We make your practice areas, your partners and your track record easy for ChatGPT, Gemini and Google’s AI answers to understand, then track which questions name you.
Clients instruct a partner as much as a firm. We make sure each partner’s name leads people to the right page and the right expertise.
Pages written around the questions clients actually ask, so you show up for the work you want more of.
A clear home for the SRA digital badge, pricing information and complaints procedure that the SRA Transparency Rules ask for.
Quick pages, secure hosting and accessible design, looked after by the same team that built it.
We’ve worked with three law firms so far, and the same approach works for any practice area. One senior team designs and builds your site, runs the search work and tracks the questions your clients ask, so you can see what changes.
What people are asking AI
Every day, people ask AI assistants which firm to call. Here is one question for each of the 19 departments we have worked with.
An illustration of how your firm could appear, not a real AI answer. We track the real answers to the questions that matter to you.
Question: Which family solicitors in London are best for a complicated divorce?
Answer: For a complicated divorce in London, these family law firms are often recommended:
Question: Who can help me agree arrangements for my children after we separate?
Answer: These family solicitors have strong children law teams:
Question: Which UK law firms advise on surrogacy and fertility law?
Answer: Only a few UK firms specialise in surrogacy and fertility law. The best known include:
Question: Which private client lawyers in London work with wealthy families?
Answer: For private client work with wealthy families, these London firms stand out:
Question: Who can help me write a will and deal with probate?
Answer: These firms are well regarded for wills and probate:
Question: Which law firms give UK tax advice to non-doms?
Answer: For UK tax advice for non-doms, these firms are often recommended:
Question: Who are the best trusts and estates lawyers in London?
Answer: These London firms are known for trusts and estates work:
Question: Which law firms advise family offices?
Answer: Firms that regularly advise family offices include:
Question: Which solicitors specialise in charity law?
Answer: These solicitors are often recommended for charity law:
Question: Which commercial law firms in London help growing businesses?
Answer: For growing businesses in London, these commercial law firms are a good place to start:
Question: Who can check a contract before I sign it?
Answer: It’s worth having a solicitor look first. These firms review contracts:
Question: A supplier is suing my company. Which solicitors can help?
Answer: Sorry to hear that. These London firms handle commercial disputes:
Question: Who are the best criminal defence solicitors in London?
Answer: These London criminal defence firms are highly regarded:
Question: A newspaper is about to publish a story about me. Who can help?
Answer: Act quickly. These firms specialise in privacy and media law:
Question: Which law firms handle judicial review cases?
Answer: For judicial review, these firms have strong public law teams:
Question: Which property solicitors in London handle high-value homes?
Answer: For high-value homes in London, these property solicitors are often recommended:
Question: Who can help with my UK visa or British citizenship application?
Answer: These firms are well regarded for UK visas and citizenship:
Question: Which corporate lawyers in London help with selling a business?
Answer: For selling a business, these London corporate lawyers are worth speaking to:
Question: I think I have been unfairly dismissed. Which employment solicitors can help?
Answer: Sorry to hear that. These employment solicitors can help:
Question: Which family solicitors in London are best for a complicated divorce?
For a complicated divorce in London, these family law firms are often recommended:
Question: Who can help me agree arrangements for my children after we separate?
These family solicitors have strong children law teams:
Question: Which UK law firms advise on surrogacy and fertility law?
Only a few UK firms specialise in surrogacy and fertility law. The best known include:
Question: Which private client lawyers in London work with wealthy families?
For private client work with wealthy families, these London firms stand out:
Question: Who can help me write a will and deal with probate?
These firms are well regarded for wills and probate:
Question: Which law firms give UK tax advice to non-doms?
For UK tax advice for non-doms, these firms are often recommended:
Question: Who are the best trusts and estates lawyers in London?
These London firms are known for trusts and estates work:
Question: Which law firms advise family offices?
Firms that regularly advise family offices include:
Question: Which solicitors specialise in charity law?
These solicitors are often recommended for charity law:
Question: Which commercial law firms in London help growing businesses?
For growing businesses in London, these commercial law firms are a good place to start:
Question: Who can check a contract before I sign it?
It’s worth having a solicitor look first. These firms review contracts:
Question: A supplier is suing my company. Which solicitors can help?
Sorry to hear that. These London firms handle commercial disputes:
Question: Who are the best criminal defence solicitors in London?
These London criminal defence firms are highly regarded:
Question: A newspaper is about to publish a story about me. Who can help?
Act quickly. These firms specialise in privacy and media law:
Question: Which law firms handle judicial review cases?
For judicial review, these firms have strong public law teams:
Question: Which property solicitors in London handle high-value homes?
For high-value homes in London, these property solicitors are often recommended:
Question: Who can help with my UK visa or British citizenship application?
These firms are well regarded for UK visas and citizenship:
Question: Which corporate lawyers in London help with selling a business?
For selling a business, these London corporate lawyers are worth speaking to:
Question: I think I have been unfairly dismissed. Which employment solicitors can help?
Sorry to hear that. These employment solicitors can help:
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