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What has changed

Clients now ask ChatGPT which accountant to use

A founder whose company has just started making money asks ChatGPT which accountants work with start-ups near them. The answer names a few firms and stops. If your practice is not one of them, you never hear about that client.

Those answers draw on your website, your service pages, your reviews and what the rest of the web says about your work. Most accountancy websites list services but never say who they are for, so AI tools cannot match you to the client asking.

What’s included

What we do for accountants

  • Your practice, clearly explained

    Clear service pages, a team people can put faces to, and a simple route to a call or a quote. Designed from a blank page around your practice.

  • AI search visibility

    We make clear to ChatGPT, Gemini and Google’s AI answers what you do and who you do it for, from sole traders to growing companies, then track which questions name you.

  • Services people search for

    Pages for tax returns, bookkeeping, payroll, R&D tax credits and the rest, written around the questions clients actually ask.

  • Enquiries that are easy to handle

    Quote and call-back forms that ask the right questions, sent to your CRM or practice software where it allows, with automatic replies if you want them.

  • Room for your professional details

    A clear home for your ICAEW, ACCA or AAT membership, your professional indemnity insurance details and your complaints procedure.

  • Secure by default

    Clients trust you with their finances. Quick pages, secure hosting and privacy-friendly forms, looked after by the same team that built it.

Practices and specialisms we can help

We’ve worked with accountants, and the same approach suits any practice, from a sole practitioner to a firm with several offices. You deal with the senior people doing the work, and most website projects go from first conversation to launch in three to six months.

  • Tax and self-assessment
  • Audit and assurance
  • Bookkeeping
  • Payroll
  • Small businesses and start-ups
  • Contractors and freelancers
  • R&D tax credits
  • Landlords and property
  • Charities
  • International and expat tax

What people are asking AI

A question for every service you offer. Is your practice the answer?

Every day, people ask AI assistants which accountant to call. Here are some of the questions, from a last-minute tax return to an audit.

An illustration of how your practice could appear, not a real AI answer. We track the real answers to the questions that matter to you.

AI assistant Illustration
  1. Question: The self-assessment deadline is in two weeks and I haven’t even started. Which accountants in London can still take me on?

    There’s still time if you move quickly, and these London accountants take on last-minute returns:

    1. 1 Your practice Recommended
    2. 2 Another firm
    3. 3 Another firm
  2. Question: We’ve grown a lot and our accountant says we’ll need a proper audit next year. Which audit firms work with mid-sized UK companies?

    For a first audit at a mid-sized UK company, these firms are well regarded:

    1. 1 Your practice Recommended
    2. 2 Another firm
    3. 3 Another firm
  3. Question: Honestly drowning in receipts. Who can just take over my bookkeeping every month?

    Handing it over can save a lot of stress, and these bookkeepers offer monthly packages:

    1. 1 Your practice Recommended
    2. 2 Another firm
    3. 3 Another firm
  4. Question: Which accountants in Birmingham can run payroll and pensions for a team of 15?

    For a team that size in Birmingham, these firms offer payroll and auto-enrolment:

    1. 1 Your practice Recommended
    2. 2 Another firm
    3. 3 Another firm
  5. Question: I’m setting up a limited company. Which accountants in London are good for start-ups?

    For new limited companies in London, these accountants are often recommended:

    1. 1 Your practice Recommended
    2. 2 Another firm
    3. 3 Another firm
  6. Question: My next contract’s just been ruled inside IR35. Which accountants specialise in contractors?

    Specialist advice helps here, and these UK accountants focus on contractors:

    1. 1 Your practice Recommended
    2. 2 Another firm
    3. 3 Another firm
  7. Question: Is it worth paying an R&D tax credit specialist, and how do I know which ones are reputable?

    It depends on your claim, but these advisers are well regarded for R&D tax relief:

    1. 1 Your practice Recommended
    2. 2 Another firm
    3. 3 Another firm
  8. Question: I’ve got three rental flats and I think Making Tax Digital applies to me now. Which accountants help landlords with it?

    Making Tax Digital brings quarterly updates, and these accountants help landlords get set up:

    1. 1 Your practice Recommended
    2. 2 Another firm
    3. 3 Another firm
  9. Question: Our little charity has grown a lot this year and I think we now need an independent examination. Which accountants in Bristol do them?

    These Bristol accountants carry out independent examinations for small charities:

    1. 1 Your practice Recommended
    2. 2 Another firm
    3. 3 Another firm
  10. Question: I’m moving back to the UK after ten years in Dubai. Which tax advisers can make sure I get it right?

    Coming back can raise tricky tax questions, and these advisers specialise in expat tax:

    1. 1 Your practice Recommended
    2. 2 Another firm
    3. 3 Another firm
  11. Question: I’ve had a letter from HMRC saying they’re looking into my tax return. Who can help me?

    Try not to panic, as these accountants and tax advisers handle HMRC enquiries:

    1. 1 Your practice Recommended
    2. 2 Another firm
    3. 3 Another firm
  12. Question: We want to sell our company in the next two years. Which accountants in Leeds can help us get ready?

    Starting early is wise, and these Leeds firms help owners prepare a business for sale:

    1. 1 Your practice Recommended
    2. 2 Another firm
    3. 3 Another firm

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