Privacy policy.

Last updated: 05/01/2026

Altius Digital respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, and protect information when you visit our website or contact us.

1. Who We Are

Altius Digital is the trading name of GREY MATTERS AI LIMITED, a company registered in England and Wales under company number 16943393.

Registered Office:
124 City Road, London, EC1V 2NX

Contact:
Email: privacy@altiusdigital.co.uk
Phone: 020 3996 7026

For the purposes of UK data protection law, Altius Digital acts as the data controller.

2. Information We Collect

We may collect and process the following information:

• Personal details you provide via contact or enquiry forms, such as name, email address, phone number, and message content
• Information you provide when booking a consultation
• Technical data including IP address, browser type, device information, and pages visited
• Limited analytics data collected via cookies or similar technologies

We do not knowingly collect data from children.

3. How We Use Your Information

We use your information to:

• Respond to enquiries and contact requests
• Provide consultations or services you request
• Manage and improve our website and services
• Comply with legal or regulatory obligations

We do not sell your personal data or use it for unsolicited marketing.

4. Legal Basis for Processing

We process personal data under the following lawful bases:

• Consent, where you have submitted information voluntarily
• Legitimate interests, where processing is necessary to respond to enquiries or operate our business
• Legal obligations, where required by law

5. Data Sharing

We only share your data where necessary and appropriate, including:

• Website and hosting providers such as Squarespace
• Email or scheduling tools used to manage enquiries
• Professional advisers or regulators where legally required

All third parties are required to respect the security of your data and process it lawfully.

6. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, including legal, accounting, or reporting requirements.

7. Data Security

We take appropriate technical and organisational measures to protect personal data from loss, misuse, unauthorised access, or disclosure.

8. Your Rights

Under UK GDPR, you have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate or incomplete data
• Request deletion of your data
• Object to or restrict processing
• Request data portability
• Withdraw consent at any time

To exercise your rights, contact us using the details above.

9. Cookies

Our website may use cookies to improve functionality and understand site usage. You can manage or disable cookies through your browser settings.

10. Changes to This Policy

We may update this Privacy Policy from time to time. The latest version will always be available on our website.