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What has changed

Clients see two or three names before they see your portfolio

Someone planning a loft conversion asks ChatGPT for “the best residential architects in north London”. The answer names a few practices and stops. If yours is not one of them, they never see your work.

AI tools build those answers from what they can find and trust about you: your project pages, your services, your press and what the rest of the web says about you. Most portfolio sites are beautiful but say very little in words, so there is not much for AI tools to go on.

Result

Record customer numbers for a boutique design studio

Lark Design Studio is a boutique interior architecture and design firm working with clients across the United States. We designed and built a new website from scratch, then worked on how Google and AI tools find and describe the studio. The figures below are from the first six months of that search work.

  • +41%

    qualified enquiries in the first six months

  • +73%

    visibility in AI-powered search results

  • Top 5

    placings on AI search engines

  • 93/100

    mobile performance score for the new site

“Our rankings improved for relevant searches, and our brand began appearing more frequently in AI-assisted search results.”
Lara Rabban, Owner, Lark Design Studio

Figures from our published case study. AI answers vary between people and over time.

Read the Lark Design Studio case study

What’s included

What we do for architects and interior designers

  • A portfolio that does your work justice

    Large, fast-loading photography and a quiet design that gets out of the way. Designed from a blank page around your practice.

  • AI search visibility

    We make sure ChatGPT, Gemini and Google’s AI answers can read what your pictures cannot say: the kind of work you do, where and for whom. Then we work to get your practice named when people ask.

  • Project pages that get found

    Each project gets its own page with the words behind the pictures: the brief, the place and the kind of work. That is what people and AI tools search for.

  • How you work, explained

    Clear pages for your services and how a project runs, from first sketches to completion, so clients know what to expect before they call.

  • Enquiries that are easy to make

    A short enquiry form, a way to book a first consultation, and click-to-call and email on every page.

  • Room for your accreditations

    A clear home for your ARB registration, RIBA Chartered Practice status or BIID membership, plus your awards and press.

Practices and studios we can help

Our work for Lark Design Studio shows what a new website and search work can do together, and the same approach suits a sole practitioner or a larger studio. Send us a few lines and someone senior replies within one working day with honest first thoughts.

  • Residential architects
  • Commercial architects
  • Interior architecture studios
  • Residential interior designers
  • Hospitality and workplace interior designers
  • Landscape architects
  • Garden designers
  • Kitchen and joinery designers
  • Design and build practices
  • Heritage and conservation architects

What people are asking AI

Twelve briefs people give AI. Is your practice on the shortlist?

Every day, people planning a home, a garden or a fit-out ask AI assistants who to hire. Here are some of the questions they type.

An illustration of how your studio could appear, not a real AI answer. We track the real answers to the questions that matter to you.

AI assistant Illustration
  1. Question: We’ve just bought a Victorian terrace in Hackney and want to open up the back. Which architects should we talk to?

    For Victorian terraces in east London, these residential architects are often recommended:

    1. 1 Your studio Recommended
    2. 2 Another firm
    3. 3 Another firm
  2. Question: Our planning application was refused and we’re gutted. Which architects in Kent are good at getting extensions approved?

    Sorry to hear that, but these Kent architects are well regarded for getting extensions through planning:

    1. 1 Your studio Recommended
    2. 2 Another firm
    3. 3 Another firm
  3. Question: We need a new warehouse and offices on our site in Birmingham. Which architects do that kind of commercial work?

    For offices and light industrial work in Birmingham, these practices are worth a look:

    1. 1 Your studio Recommended
    2. 2 Another firm
    3. 3 Another firm
  4. Question: Which interior architecture studios in London can rework the whole layout of a flat, not just decorate it?

    For layout changes as well as finishes, these London interior architecture studios are often recommended:

    1. 1 Your studio Recommended
    2. 2 Another firm
    3. 3 Another firm
  5. Question: I’ve just moved into an empty house and feel completely overwhelmed. Which interior designers in Surrey can help me furnish it?

    That’s a big job, and these Surrey interior designers are well regarded for taking it off your hands:

    1. 1 Your studio Recommended
    2. 2 Another firm
    3. 3 Another firm
  6. Question: We’re opening a restaurant in Edinburgh in six months. Which interior designers specialise in hospitality?

    Six months is tight but doable, and these hospitality interior designers are often recommended:

    1. 1 Your studio Recommended
    2. 2 Another firm
    3. 3 Another firm
  7. Question: Which interior designers in Manchester can fit out an office for 40 people by spring?

    For office fit-outs in Manchester, these interior design studios are worth speaking to:

    1. 1 Your studio Recommended
    2. 2 Another firm
    3. 3 Another firm
  8. Question: We’re a housebuilder with a 200-home scheme going in for planning. Which UK landscape architects should we brief?

    For a housing scheme of that size, these UK landscape architecture practices are well known:

    1. 1 Your studio Recommended
    2. 2 Another firm
    3. 3 Another firm
  9. Question: Who can design a small garden in London that we’ll actually use all year round, not just in summer?

    Several designers specialise in small London gardens, including:

    1. 1 Your studio Recommended
    2. 2 Another firm
    3. 3 Another firm
  10. Question: Which bespoke kitchen designers in Cheshire are actually worth the money?

    For bespoke kitchens in Cheshire, these designers have strong reputations:

    1. 1 Your studio Recommended
    2. 2 Another firm
    3. 3 Another firm
  11. Question: I don’t want to manage builders myself. Which design and build firms in London handle everything from drawings to handover?

    If you want one team from drawings to handover, these London design and build firms are worth speaking to:

    1. 1 Your studio Recommended
    2. 2 Another firm
    3. 3 Another firm
  12. Question: Our house is Grade II listed and we want a new kitchen. Which architects know how to get listed building consent?

    Listed homes need the right consents, and these architects are experienced with listed buildings:

    1. 1 Your studio Recommended
    2. 2 Another firm
    3. 3 Another firm

Read more

What Changes When a Brand Is Optimised for AI Search

A clear explanation of what actually changes when a brand is optimised for AI-driven search. This article explains how visibility, authority, and trust are interpreted by modern search systems, and what businesses must do to be selected, not just indexed.

Ready for something you’re proud of?

Tell us about your business. We’ll show you how we’d design and build it, and get you found, from scratch to finish.